Samsung x Vitality -Members Hub
I was tasked with designing a co-branded web page for Vitality members on Samsung.com, with the key challenge being how to blend the two distinct brand identities. I opted for a 70/30 split in favor of Samsung, ensuring its design language remained dominant while seamlessly incorporating Vitality’s vibrant brand elements.
This project required close collaboration with both Samsung’s co-branding team and Vitality’s brand team to ensure guidelines were met on both sides. Partnering with a copywriter, we set out not only to tell a story through copy but also to reinforce it visually through design.
I presented two creative routes to Samsung and Vitality stakeholders:
Move Forward – A clean, confident approach with a sense of progression.
Reach Rise – A bold, uplifting visual direction aimed at inspiring users.
Route 1 – Move Forward This route is light touch branding from a Vitality point of view with the use of imagery which works in partnership with punchy, emotive and motivational copy, tying it all together.
Route 2 – Reach/Rise This route uses the Vitality branding in a bolder way. The pink abstract shape is to show upwards momentum (Rising). The use of lifestyle imagery has been picked to work hard with the headline copy, which playfully reflects the design.
Client(s) moved forward with Route 1 which is still being added to and updated following the same creative.