As part of a collaborative team, I worked on a brief to reimagine a small wallbay in an electrical store, making it more engaging and memorable for shoppers. We explored multiple visual concepts, and I brought them to life through animation, preparing them for presentation to Samsung’s Head of EO.

The real focus was on the customer experience—we mapped out journeys to see how shoppers would discover the store and, crucially, navigate to the Samsung section. To make the ideas tangible, I mocked up the animations in situ, letting clients experience how the wallbay could capture attention, guide interaction, and elevate the in-store experience.

It was a rewarding project that blended creativity, strategy, and storytelling to transform a small physical space into an engaging touchpoint for customers.