Help Me Choose
Overview
Samsung’s extensive product ecosystem can often make the purchasing journey feel complex for customers comparing devices, features, and specifications. Help Me Choose was designed to create a more intuitive and guided experience, helping users navigate product categories more confidently within Samsung.com.
My Role
Senior Digital Designer
UI/UX Design
Ecommerce Experience Design
Creative Concepting
Responsive Design
Stakeholder Collaboration
Campaign Integration
Collaborated closely with UX teams, developers, strategists, and stakeholders throughout the design and delivery process.
Challenge
The project aimed to improve product discovery across Samsung.com by simplifying decision-making within a large and content-heavy ecommerce environment.
The experience needed to:
improve customer navigation
support product comparison
maintain Samsung’s premium visual identity
work responsively across devices
integrate seamlessly into the wider ecommerce ecosystem
Approach
Working closely with UX teams and developers, I helped shape a cleaner and more user-focused experience designed to guide customers through key decision-making moments.
This included:
refining UI layouts and hierarchy
simplifying information presentation
improving responsive behaviours across devices
supporting user journey flows
balancing usability with Samsung’s premium visual standards
contributing to concept development and creative execution throughout the project lifecycle
Outcome
The final experience delivered a scalable and customer-focused solution that supported product discovery within Samsung’s ecommerce platform while maintaining consistency across the wider digital ecosystem.
The project also formed part of a broader collaborative workflow involving multiple teams, stakeholders, and fast-paced delivery timelines across Samsung.com.
