Player Unknowns Battlegrounds - Social Content

PUBG was my main client at Three Whiskey, and as a lifelong gamer, I was thrilled to have the opportunity to work with such a high-profile gaming brand. My work spanned social and email marketing, where I pitched ideas, created short, snappy content, and developed longer-form campaigns to engage the community across multiple channels.

A standout experience was working on-site at Gamescom in Cologne, Germany. I collaborated directly with the client to shoot videos, produce on-the-spot social posts, and conduct in-depth interviews with top Twitch streamers, capturing authentic content that resonated with the gaming audience in real time.

Beyond execution, I contributed strategically by helping to create a comprehensive social media marketing guide. This built on PUBG’s robust brand identity, providing the client with a framework for consistent, high-quality content that could be used long after the campaigns.

Overall, this project allowed me to combine my passion for gaming with creative strategy, hands-on production, and client-facing collaboration, resulting in campaigns that were both engaging and impactful.