Following the success of Macmillan’s Coffee Mornings, the brief was to develop new fundraising ideas, which led to the creation of WhoDunnit—a concept that quickly became a hit.

I worked across look and feel, wireframing, web design, and elements of the pack design, helping bring the concept to life visually and digitally. From the start, the project was a collaborative and fun experience, a spirit that carried through to the events themselves and was reflected in the positive feedback from participants.

The response was overwhelming: 3,000 sign-ups in just the first few days, marking a hugely successful launch and demonstrating how engaging design and thoughtful planning can drive real-world impact.

Following the massive success in its first year, WhoDunnit was extended into a second year, giving even more participants the chance to get involved and raise funds. The continued engagement highlighted the strength of the concept, the appeal of the design, and the impact of the team’s collaborative approach.