Working with BVI has been a creative challenge, given their focus on eye care and advanced procedures that impact millions of patients worldwide—treating conditions such as cataracts, glaucoma, retinal disease, and dry eye.

This particular brief centered on visualizing and controlling flow in one of their procedures and machines. My core concept featured a beaver as the expert, which resonated strongly with the client and won the room. Other explorations included representing the state of flow through a dancer, as well as various typographic executions that reinforced the visual narrative.

The project was an opportunity to blend playful, memorable visuals with a highly technical subject, making complex procedures more approachable and engaging for the audience.